Sora Landing Kit.
A modular landing page kit we built for a founder mid-sprint. From research and design system to handoff in 3 weeks.
What we were facing.
Sora is a B2B SaaS product that had just raised a seed round. Their MVP was ready, but the landing page was still a free Webflow template with generic copywriting — and they were pushing for a Series A pitch in 2 months.
The team was small (4 people), no designer, and no bandwidth to maintain a complex page. What they needed: a landing that converts, looks serious, but is easy to update themselves without a dev team.
How we started.
We began by auditing competitor landing pages and their brand. Three insights emerged: the copy was too corporate, the hero had no clear proposition, and there were too many CTAs (8 on one page).
- Reduce sections from 11 to 6 essentials
- Rewrite hero copy with the founder, focused on 1 value proposition
- Build in Framer so the Sora team can edit copy themselves
- Set up an A/B test for hero variants in the first week live
From wireframe to live.
Wireframe → visual design → Framer build, all in parallel. A 30-minute review at the end of each week kept direction aligned. Typography was Geist + Söhne for display, palette limited to 5 colors.
What changed after launch.
Two weeks post-launch, conversion rate rose significantly and bounce rate dropped because visitors understood who the product was for, faster. The Sora team also reported that demo requests coming in were far more qualified.